Run a Facebook Campaign (Part 1)

Project 3: Run a Facebook Campaign

*Make a copy of the template for your option Option 1 template, Option 2 template, or download the PPT template from the resource section of this project. Make sure to complete each section. When you are ready, save your file as a PDF and submit it.

Part 1: Campaign Approach

  1. Campaign approach: Describe your approach in 250 words or less. (Your description must include which project challenge you are working on DMND, Corporate Training, or Your Company’s product/service. Friendly reminder: Students must use the same product throughout the program.)
  2. Copy and paste your “Target Customer Persona” from Project 1: Prepare to Market, in the space provided below. This will be your guide for building your campaign.
  3. Craft your Marketing objective and KPI for your campaign

Part 2: Build your Campaign

Campaign checklist:
Present your campaign title
Does your Ad Set Name description of your target customer persona
Review your targeting - does it make sense given your target customer persona?
Have you selected a minimum of three images for your campaign or the video
For the sandbox option, confirm your Lifetime budget is $100.00
Is your campaign scheduled to “Start” set a minimum of one week out from today's date. Set the “End” date for your campaign to three to five days after the start date.
Paste the screenshot of your Ad Summary in the space provided.

Submission

Finally, be sure to convert your document with this screenshot into a PDF and submit it below. It's straightforward to convert a Microsoft Word document into a pdf on a PC or Mac. If you used a Google Doc, in Google Docs, simply click on File >> Download as…>> and choose pdf.

Rubric

You can reference this project's rubric to review what your submission should include.